Background art for product packaging
Mixed media
Client: Bumble and bumble.
http://www.bumbleandbumble.com

Bb. decided it was time to re-design all the product packaging; but the art dept. didn’t exactly feel like making anything brand new. Our solution: we ransacked the flat files making a selection of old pieces we thought had potential for new life. Using every day office materials, we ripped, cut, pasted, copied, faxed, glued and taped a series of patterns, thus recycling old print materials. Because the company name is highly recognizable, we were able to create a series of identities, rather than one stable logo.
A selection of these textures were applied to product packaging and other print materials (like brillinatine and the shopping bag).